McCain Foods, a global manufacturer of frozen potato products, has launched ‘Regen Fries,’ marking a significant step in its commitment to sustainable agriculture.
This product introduction is part of McCain’s broader strategy to implement regenerative farming practices across all potato acreage by 2030.
The ‘Regen Fries’ will be available in two popular formats: Extra Crispy Crinkle and Straight-Cut Fries. These fries are made exclusively from potatoes grown using regenerative agriculture methods, which focus on improving soil health, enhancing biodiversity and increasing carbon sequestration.
Research indicates that consumer awareness of regenerative agriculture remains low, with less than 10% of the British population fully understanding its principles.
McCain and other leading food & beverage companies recently participated in our research roundtable, where we asked: What is the importance of regenerative agriculture, and how is your company embracing this rapidly evolving practice? Read more here.
However, a significant portion of consumers – over 58% in the UK – express a desire to learn more about sustainable farming practices. McCain aims to bridge this knowledge gap through its product offerings and educational initiatives.
McCain’s commitment to regenerative agriculture is reflected in its ongoing efforts to support farmers in adopting these practices. Currently, 71% of the farmers in McCain’s supply chain are at the Onboarding level of the McCain Regenerative Agriculture Framework, which serves as a roadmap for transitioning to sustainable farming methods.
The company is also establishing ‘Farms of the Future,’ which are commercial-scale hubs dedicated to testing and scaling regenerative practices globally.
As consumer preferences shift towards more environmentally friendly options, manufacturers may need to reevaluate their sourcing and production practices to align with these trends.
Moreover, McCain’s proactive approach to educating consumers about regenerative agriculture could serve as a model for other companies looking to enhance their sustainability narratives. .
