Potatoes come from Idaho. Everybody knows that, right?
Not so fast, Spud. A Frito-Lay commercial scheduled to air during Sunday’s Super Bowl 59 spotlights a potato farm in Elkton, a small St. Johns County community between St. Augustine and Palatka.
“The Little Farmer” features 5-year-old DeLee Parker and her family’s Parker Produce, which traces its St. Johns County roots back to 1937.
The 60-second commercial features DeLee planting a loose potato and carefully tending it as it grows to maturity, when she proudly adds it to the truckload of spuds heading to the potato chip factory. It was shot on the Elkton farm and includes shots of DeLee’s father and grandfather, along with other family members and neighboring farmers.
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“Our family has been farming in St. Johns County since 1937,” said Jeffrey Parker. “We are proud fourth-generation farmers, and DeLee will carry on that tradition.”
Florida farmers grow about $118 million worth of potatoes annually, planting about 20,000 acres, mostly in St. Johns, Putnam and Flagler counties.
Super Bowl commercials are among the most coveted in the industry, and many people watch the ads more closely than the game. Last year’s Super Bowl had more than 123 million viewers.
This article originally appeared on Florida Times-Union: Lay’s Super Bowl ad ‘The Little Farmer’ features Florida potato farm
