Mar 8, 2025
IndexBox has just published a new report: U.S. – Frozen Potatoes – Market Analysis, Forecast, Size, Trends and Insights.
The frozen potato market in the United States is set to experience an upward consumption trend in the coming years, with a forecasted CAGR of +1.9% in volume and +2.1% in value from 2024 to 2035. By the end of 2035, the market is expected to reach 3.6M tons in volume and $5.3B in value.
Market Forecast
Driven by rising demand for frozen potato in the United States, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.9% for the period from 2024 to 2035, which is projected to bring the market volume to 3.6M tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +2.1% for the period from 2024 to 2035, which is projected to bring the market value to $5.3B (in nominal wholesale prices) by the end of 2035.
Consumption
United States’s Consumption of Frozen Potatoes
In 2024, consumption of frozen potatoes in the United States dropped to 2.9M tons, approximately mirroring the year before. Overall, consumption saw a noticeable decline. Frozen potato consumption peaked at 3.9M tons in 2013; however, from 2014 to 2024, consumption failed to regain momentum.
The size of the frozen potato market in the United States rose remarkably to $4.2B in 2024, picking up by 6.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). In general, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the near future.
Production
United States’s Production of Frozen Potatoes
In 2024, the amount of frozen potatoes produced in the United States declined to 2.3M tons, waning by -2.3% against the year before. Over the period under review, production recorded a deep downturn. The most prominent rate of growth was recorded in 2023 with an increase of 4.9%. Frozen potato production peaked at 4.1M tons in 2013; however, from 2014 to 2024, production remained at a lower figure.
In value terms, frozen potato production totaled $3B in 2024. Overall, production continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2017 with an increase of 6.1% against the previous year. Over the period under review, production hit record highs at $4.6B in 2013; however, from 2014 to 2024, production remained at a lower figure.
Imports
United States’s Imports of Frozen Potatoes
In 2024, approx. 1.5M tons of frozen potatoes were imported into the United States; picking up by 4.5% on the year before. In general, total imports indicated resilient growth from 2013 to 2024: its volume increased at an average annual rate of +6.1% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +96.3% against 2014 indices. The most prominent rate of growth was recorded in 2021 with an increase of 14%. Over the period under review, imports reached the maximum in 2024 and are likely to see gradual growth in years to come.
In value terms, frozen potato imports expanded notably to $2.3B in 2024. Overall, imports showed a prominent increase. The pace of growth appeared the most rapid in 2022 with an increase of 25%. Imports peaked in 2024 and are likely to continue growth in years to come.
Imports By Country
In 2022, Canada (1.2M tons) constituted the largest frozen potato supplier to the United States, accounting for a 85% share of total imports. Moreover, frozen potato imports from Canada exceeded the figures recorded by the second-largest supplier, Belgium (143K tons), eightfold.
From 2013 to 2022, the average annual rate of growth in terms of volume from Canada stood at +4.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+64.8% per year) and the Netherlands (+16.2% per year).
In value terms, Canada ($1.4B) constituted the largest supplier of frozen potatoes to the United States, comprising 86% of total imports. The second position in the ranking was held by Belgium ($150M), with a 9.2% share of total imports.
From 2013 to 2022, the average annual rate of growth in terms of value from Canada totaled +6.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+61.8% per year) and the Netherlands (+19.6% per year).
Imports By Type
In 2024, frozen potatoes prepared or preserved (1.5M tons) was the main type of frozen potatoes supplied to the United States, accounting for a 100% share of total imports. It was followed by frozen boiled potatoes (2.1K tons), with a 0.1% share of total imports.
From 2013 to 2024, the average annual rate of growth in terms of the volume of frozen potatoes prepared or preserved imports amounted to +6.1%.
In value terms, frozen potatoes prepared or preserved ($2.3B) constituted the largest type of frozen potatoes supplied to the United States, comprising 100% of total imports. The second position in the ranking was held by frozen boiled potatoes ($4.2M), with a 0.2% share of total imports.
From 2013 to 2024, the average annual growth rate of the value of frozen potatoes prepared or preserved imports amounted to +9.9%.
Import Prices By Type
In 2024, the average frozen potato import price amounted to $1,491 per ton, surging by 7.4% against the previous year. Overall, import price indicated moderate growth from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, frozen potato import price increased by +60.9% against 2016 indices. The most prominent rate of growth was recorded in 2023 when the average import price increased by 17%. Over the period under review, average import prices attained the maximum in 2024 and is expected to retain growth in the near future.
Average prices varied somewhat amongst the major supplied products. In 2024, the product with the highest price was frozen boiled potatoes ($1,974 per ton), while the price for frozen potatoes prepared or preserved amounted to $1,490 per ton.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by preserved frozen potato (+3.6%).
Import Prices By Country
The average frozen potato import price stood at $1,188 per ton in 2022, rising by 12% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.8%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.
Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Canada ($1,200 per ton), while the price for Belgium ($1,051 per ton) was amongst the lowest.
From 2013 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+3.0%), while the prices for the other major suppliers experienced mixed trend patterns.
Exports
United States’s Exports of Frozen Potatoes
In 2024, shipments abroad of frozen potatoes was finally on the rise to reach 935K tons for the first time since 2021, thus ending a two-year declining trend. Overall, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 16% against the previous year. Over the period under review, the exports attained the maximum at 1.1M tons in 2019; however, from 2020 to 2024, the exports remained at a lower figure.
In value terms, frozen potato exports reached $1.6B in 2024. The total export value increased at an average annual rate of +3.4% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 16% against the previous year. The exports peaked in 2024 and are likely to continue growth in the immediate term.
Exports By Country
Japan (272K tons), Mexico (234K tons) and South Korea (86K tons) were the main destinations of frozen potato exports from the United States, together comprising 58% of total exports. Canada, the Philippines, Taiwan (Chinese), Malaysia, Guatemala, Saudi Arabia, Hong Kong SAR and China lagged somewhat behind, together comprising a further 31%.
From 2013 to 2022, the biggest increases were recorded for Guatemala (with a CAGR of +9.5%), while shipments for the other leaders experienced more modest paces of growth.
In value terms, the largest markets for frozen potato exported from the United States were Japan ($330M), Mexico ($298M) and South Korea ($125M), together comprising 55% of total exports. The Philippines, Canada, Taiwan (Chinese), Malaysia, Guatemala, Saudi Arabia, Hong Kong SAR and China lagged somewhat behind, together accounting for a further 32%.
Guatemala, with a CAGR of +12.5%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Exports By Type
Frozen potatoes prepared or preserved (916K tons) was the largest type of frozen potatoes exported from the United States, accounting for a 98% share of total exports. It was followed by frozen boiled potatoes (19K tons), with a 2% share of total exports.
From 2013 to 2024, the average annual growth rate of the volume of frozen potatoes prepared or preserved exports was relatively modest.
In value terms, frozen potatoes prepared or preserved ($1.5B) remains the largest type of frozen potatoes exported from the United States, comprising 98% of total exports. The second position in the ranking was taken by frozen boiled potatoes ($27M), with a 1.7% share of total exports.
From 2013 to 2024, the average annual growth rate of the value of frozen potatoes prepared or preserved exports totaled +3.5%.
Export Prices By Type
In 2024, the average frozen potato export price amounted to $1,678 per ton, with an increase of 2.2% against the previous year. Overall, export price indicated a temperate increase from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, frozen potato export price increased by +46.2% against 2021 indices. The growth pace was the most rapid in 2023 when the average export price increased by 22% against the previous year. Over the period under review, the average export prices reached the peak figure in 2024 and is expected to retain growth in years to come.
Average prices varied noticeably for the major types of exported product. In 2024, the product with the highest price was frozen potatoes prepared or preserved ($1,683 per ton), while the average price for exports of frozen boiled potatoes totaled $1,423 per ton.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: frozen boiled potatoes (+3.8%).
Export Prices By Country
In 2022, the average frozen potato export price amounted to $1,343 per ton, picking up by 17% against the previous year. Over the period from 2013 to 2022, it increased at an average annual rate of +1.8%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.
There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Taiwan (Chinese) ($1,539 per ton), while the average price for exports to China ($1,022 per ton) was amongst the lowest.
From 2013 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Malaysia (+4.4%), while the prices for the other major destinations experienced more modest paces of growth.
