Feb 22, 2025
IndexBox has just published a new report: U.S. – Frozen Potatoes – Market Analysis, Forecast, Size, Trends and Insights.
The demand for frozen potatoes in the United States is expected to rise, leading to a slight increase in market performance with a forecasted CAGR of +1.9% from 2024 to 2035. By the end of 2035, the market volume is projected to reach 3.6M tons, while the market value is expected to increase to $5.3B in nominal prices, with an anticipated CAGR of +2.1% for the same period.
Market Forecast
Driven by rising demand for frozen potato in the United States, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.9% for the period from 2024 to 2035, which is projected to bring the market volume to 3.6M tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +2.1% for the period from 2024 to 2035, which is projected to bring the market value to $5.3B (in nominal wholesale prices) by the end of 2035.
Consumption
United States’s Consumption of Frozen Potatoes
In 2024, the amount of frozen potatoes consumed in the United States fell slightly to 2.9M tons, remaining stable against the previous year’s figure. In general, consumption showed a perceptible setback. Frozen potato consumption peaked at 3.9M tons in 2013; however, from 2014 to 2024, consumption stood at a somewhat lower figure.
The revenue of the frozen potato market in the United States expanded significantly to $4.2B in 2024, surging by 6.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Overall, consumption, however, recorded a relatively flat trend pattern. Over the period under review, the market attained the peak level in 2024 and is expected to retain growth in the near future.
Production
United States’s Production of Frozen Potatoes
In 2024, the amount of frozen potatoes produced in the United States fell modestly to 2.3M tons, declining by -2.3% on 2023. Over the period under review, production continues to indicate a abrupt shrinkage. The most prominent rate of growth was recorded in 2023 when the production volume increased by 4.9% against the previous year. Frozen potato production peaked at 4.1M tons in 2013; however, from 2014 to 2024, production stood at a somewhat lower figure.
In value terms, frozen potato production stood at $3B in 2024. Overall, production showed a pronounced shrinkage. The pace of growth was the most pronounced in 2017 when the production volume increased by 6.1% against the previous year. Over the period under review, production hit record highs at $4.6B in 2013; however, from 2014 to 2024, production remained at a lower figure.
Imports
United States’s Imports of Frozen Potatoes
For the fifth consecutive year, the United States recorded growth in supplies from abroad of frozen potatoes, which increased by 4.5% to 1.5M tons in 2024. Overall, total imports indicated a buoyant increase from 2013 to 2024: its volume increased at an average annual rate of +6.1% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +96.3% against 2014 indices. The growth pace was the most rapid in 2021 when imports increased by 14%. Over the period under review, imports attained the peak figure in 2024 and are expected to retain growth in the immediate term.
In value terms, frozen potato imports rose sharply to $2.3B in 2024. Over the period under review, imports continue to indicate prominent growth. The pace of growth was the most pronounced in 2022 with an increase of 25% against the previous year. Imports peaked in 2024 and are expected to retain growth in the immediate term.
Imports By Country
In 2022, Canada (1.2M tons) constituted the largest supplier of frozen potato to the United States, accounting for a 85% share of total imports. Moreover, frozen potato imports from Canada exceeded the figures recorded by the second-largest supplier, Belgium (143K tons), eightfold.
From 2013 to 2022, the average annual growth rate of volume from Canada totaled +4.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+64.8% per year) and the Netherlands (+16.2% per year).
In value terms, Canada ($1.4B) constituted the largest supplier of frozen potatoes to the United States, comprising 86% of total imports. The second position in the ranking was held by Belgium ($150M), with a 9.2% share of total imports.
From 2013 to 2022, the average annual rate of growth in terms of value from Canada stood at +6.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+61.8% per year) and the Netherlands (+19.6% per year).
Imports By Type
In 2024, frozen potatoes prepared or preserved (1.5M tons) was the main type of frozen potatoes supplied to the United States, with a 100% share of total imports. It was followed by frozen boiled potatoes (2.1K tons), with a 0.1% share of total imports.
From 2013 to 2024, the average annual rate of growth in terms of the volume of frozen potatoes prepared or preserved imports totaled +6.1%.
In value terms, frozen potatoes prepared or preserved ($2.3B) constituted the largest type of frozen potatoes supplied to the United States, comprising 100% of total imports. The second position in the ranking was held by frozen boiled potatoes ($4.2M), with a 0.2% share of total imports.
From 2013 to 2024, the average annual growth rate of the value of frozen potatoes prepared or preserved imports amounted to +9.9%.
Import Prices By Type
The average frozen potato import price stood at $1,491 per ton in 2024, growing by 7.4% against the previous year. Over the period under review, import price indicated tangible growth from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, frozen potato import price increased by +60.9% against 2016 indices. The pace of growth appeared the most rapid in 2023 when the average import price increased by 17% against the previous year. The import price peaked in 2024 and is likely to continue growth in years to come.
Average prices varied somewhat amongst the major supplied products. In 2024, the product with the highest price was frozen boiled potatoes ($1,974 per ton), while the price for frozen potatoes prepared or preserved stood at $1,490 per ton.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by preserved frozen potato (+3.6%).
Import Prices By Country
In 2022, the average frozen potato import price amounted to $1,188 per ton, growing by 12% against the previous year. Over the period from 2013 to 2022, it increased at an average annual rate of +1.8%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.
Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Canada ($1,200 per ton), while the price for Belgium ($1,051 per ton) was amongst the lowest.
From 2013 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+3.0%), while the prices for the other major suppliers experienced mixed trend patterns.
Exports
United States’s Exports of Frozen Potatoes
In 2024, shipments abroad of frozen potatoes increased by 2.7% to 935K tons for the first time since 2021, thus ending a two-year declining trend. Over the period under review, exports, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of 16%. The exports peaked at 1.1M tons in 2019; however, from 2020 to 2024, the exports failed to regain momentum.
In value terms, frozen potato exports rose slightly to $1.6B in 2024. The total export value increased at an average annual rate of +3.4% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 with an increase of 16% against the previous year. The exports peaked in 2024 and are expected to retain growth in the near future.
Exports By Country
Japan (272K tons), Mexico (234K tons) and South Korea (86K tons) were the main destinations of frozen potato exports from the United States, with a combined 58% share of total exports. Canada, the Philippines, Taiwan (Chinese), Malaysia, Guatemala, Saudi Arabia, Hong Kong SAR and China lagged somewhat behind, together accounting for a further 31%.
From 2013 to 2022, the biggest increases were recorded for Guatemala (with a CAGR of +9.5%), while shipments for the other leaders experienced more modest paces of growth.
In value terms, the largest markets for frozen potato exported from the United States were Japan ($330M), Mexico ($298M) and South Korea ($125M), with a combined 55% share of total exports. The Philippines, Canada, Taiwan (Chinese), Malaysia, Guatemala, Saudi Arabia, Hong Kong SAR and China lagged somewhat behind, together accounting for a further 32%.
Guatemala, with a CAGR of +12.5%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Exports By Type
Frozen potatoes prepared or preserved (916K tons) was the largest type of frozen potatoes exported from the United States, accounting for a 98% share of total exports. It was followed by frozen boiled potatoes (19K tons), with a 2% share of total exports.
From 2013 to 2024, the average annual rate of growth in terms of the volume of frozen potatoes prepared or preserved exports was relatively modest.
In value terms, frozen potatoes prepared or preserved ($1.5B) remains the largest type of frozen potatoes exported from the United States, comprising 98% of total exports. The second position in the ranking was taken by frozen boiled potatoes ($27M), with a 1.7% share of total exports.
From 2013 to 2024, the average annual rate of growth in terms of the value of frozen potatoes prepared or preserved exports amounted to +3.5%.
Export Prices By Type
In 2024, the average frozen potato export price amounted to $1,678 per ton, increasing by 2.2% against the previous year. Overall, export price indicated perceptible growth from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, frozen potato export price increased by +46.2% against 2021 indices. The pace of growth appeared the most rapid in 2023 when the average export price increased by 22%. The export price peaked in 2024 and is likely to continue growth in the near future.
Average prices varied noticeably for the major types of exported product. In 2024, the product with the highest price was frozen potatoes prepared or preserved ($1,683 per ton), while the average price for exports of frozen boiled potatoes amounted to $1,423 per ton.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: frozen boiled potatoes (+3.8%).
Export Prices By Country
In 2022, the average frozen potato export price amounted to $1,343 per ton, growing by 17% against the previous year. Over the period from 2013 to 2022, it increased at an average annual rate of +1.8%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.
There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Taiwan (Chinese) ($1,539 per ton), while the average price for exports to China ($1,022 per ton) was amongst the lowest.
From 2013 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Malaysia (+4.4%), while the prices for the other major destinations experienced more modest paces of growth.
